1
Discovery and Planning
It all begins with our kickoff meeting where we listen and discuss your ideas and goals. We take all the information gained and begin our comprehensive review process of your industry, competitors, customers, features, and goals. We then work with you to create a road map that will define your online strategy. The next step is to begin an analysis of your content. This is crucial to creating a successful online experience for your users, and the keywords used will determine your viability in Search Engines. Beginning to work on content at this stage allows everything to be ready for launch when development and testing are complete!
Steps
- Kickoff
- Industry Research
- Competitive Research
- Goal Prioritization
- Feature List
- Road Map
- Outline/Edit Content
2
Design
With our direction established in the discovery phase we begin the design process with wireframes. Wireframes are gray scale layouts that allow us to work on structure, usability, and work flow issues before adding design elements. The next step is to create color comps from the wireframes and work together to refine the designs and layout. What we end up with is a complete design of your site including all the main pages and special features.
Steps
- Wireframe
- Color Scheme
- Color Comps
- Style Guide
3
Develop
With wireframes and a full site design in hand we hit the development phase running. Our talented team produces your valid, accessible, and standards based site using xHTML, CSS, AJAX, PHP and MySQL. At this point we work with you to upload your content into our easy to use Content Management System (CMS). This phase is concluded by a rigorous Quality Assurance (QA) testing cycle, which ensures a fully functioning, cross-browser tested, website and/or mobile application.
Steps
- Front End Development
- Back End Development
- Content Upload
- Quality Assurance (QA) Testing
4
Launch
With Quality Assurance testing complete and your content finalized, we work with you to deploy your site! Once live we complete the necessary Search Engine Optimization details, begin tracking Analytics, and continue to work with you on marketing and online strategy so you’ll be ahead of the curve.
Steps
- Finalize Content
- Announcement Plan
- Setup Analytics
- Launch