May 21, 2009 by Terry Ferguson
From:Creative Review
Both Coke and deadly rival Pepsi have produced limited edition runs of can designs in recent years - here’s Coke’s effort for the summer.
The first can featuring a Sunglass icon launched this week with four additional designs to be released over the next two months, culminating with a special July 4th holiday can.
The cans were designed by Turner Duckworth. They will be featured on packaging, in-store displays and TV ads in an integrated campaign devised in collaboration with Wieden + Kennedy and Coca-Cola’s rather portentously titled ‘North America Creative Excellence team’ . The designs will also be used for merchandise – T-shirts, hats, beach towels etc etc (you know the kind of thing).
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